The emergence of Web3 and blockchain technology over the past decade has ushered in an entirely new paradigm for the Internet and digital systems. However, the rapidly evolving landscape has also highlighted the stark skills and knowledge gap within traditional tech talent. Most IT professionals are still anchored in the protocols and frameworks of Web2, while blockchain, cryptoassets, decentralized apps, NFTs, and metaverse experiences represent an entirely distinct technical universe.

Organizations seeking to integrate Web3 capabilities are running into a shortage of qualified talent. Existing software engineers, product managers, and technologists often lack the prerequisites to deliver blockchain-based solutions. Terms like “gas fees”, “dApps” and “cold wallets” remain elusive buzzwords rather than actionable tools for deployment. Just as concerning, many candidates claiming Web3 skills overstate their practical experience in an effort to capitalize on red-hot market demand.

Without some form of universal, verified benchmark, it’s exceptionally difficult for employers to validate competencies in Web3 skill sets. Organizations can’t afford disjointed trial and error in blockchain development, and couldn’t risk introducing flawed smart contracts. Web3 solutions require seamless integration of distributed ledger technology, consensus mechanisms, cryptography, and decentralized governance.

Bridging the widening chasm requires a standardized set of credentials that clearly delineate the prerequisites and capabilities required at graduated levels of blockchain expertise. The Web3 Certification Board (W3CB) represents the foremost effort to establish such certifications, bringing coherence and consistency to organizations seeking specialized talent.

The W3CB draws directly from accreditation models in other technical fields. Reputable IT certifications such as Microsoft and Cisco credentials offer universally recognized benchmarks in areas like network administration and software development. The qualifications issued by the W3CB would offer similar assurances within various realms of blockchain technology.

The foundation already provides a strong, thoughtful structure aligned to market needs. The W3CB has established 4 core certification categories:

* Web3+: Baseline understanding of web3 technologies and functions

* Blockchain+: Proficiency in building on blockchain platforms like Ethereum, Hyperledger, Algorand, Hedera Hashgraph and other networks

* FinTech+: Skills related to DeFi and other financial product offerings

* GameFi+: Aligning decentralized ledger technology with online gaming

These role-specific credentials allow candidates to validate capabilities without overstating expertise. Blockchain developers can prove proficiency in pertinent coding languages and platforms without positioning themselves as a qualified expert. The delineations avoid gaps where complex duties get assigned to underqualified employees.

For employers, Web3 certifications miraculously simplify sourcing and vetting viable candidates. Organizations can identify applicants who objectively demonstrate the capabilities required for a specific job function. The certifications become a universal passport that provides assurances whenever that individual changes jobs or assignments.

Standardization also brings order for professionals looking to transition careers from Web2 to Web3. Veterans of software development or network engineering can upskill selectively rather than embarking on a random self-education process. The certifications roadmap a structured path from basic prerequisites to specific concentrations.

Ultimately, Web3 credentials must evolve as quickly as the underlying technology itself. The W3CB has structured its certifications around categories and roles designed to remain stable reference points amid rapid innovation. For instance, “Blockchain Application Developer” encapsulates foundational aspects of dApp programming that will endure over time even as new frameworks and APIs emerge.

Of course, skepticism regarding Web3 education reflects broader uncertainties about blockchain’s long-term viability. But the underlying fundamentals around decentralization, transparency, and automation seem destined to permeate some arena of technology if not business. While the hype cycle turns, professionals with certified qualifications will remain eminently marketable.

Just as Rosetta Stone’s decoding of Egyptian hieroglyphs opened up an ancient civilization, certified knowledge of Web3 systems unlocks untold potential. Organizations depend on a qualified pool of talent to strategically transition toward decentralized, tokenized ecosystems. Those capabilities don’t arise spontaneously – they require an educational Rosetta Stone that decodes today’s blockchain technology and its innumerable applications. Across industries, the firms that actively embrace Web3 credentials will position themselves at the forefront of digital transformation.

FOR IMMEDIATE RELEASE
Contact: Web3 Certification Board Inc.
Email: info@w3cb.org
Website: w3cb.org

Web3 Certification Board Launches Blockchain+ Certification to Empower Aspiring Blockchain Developers

Washington, D.C., September 10, 2023 – The Web3 Certification Board Inc. (W3CB) is excited to announce the launch of the Blockchain+ Certification, a foundational program designed to validate the skills of developers who are eager to contribute to blockchain companies or foundations. As blockchain technology continues to revolutionize industries, there is an increasing demand for qualified developers who understand both the technical and conceptual aspects of the blockchain landscape. The Blockchain+ Certification provides aspiring developers with a structured pathway to build their foundational knowledge and enter the blockchain workforce with confidence.

The Blockchain+ Certification is crafted to deliver substantial value to employers seeking developer talent with a strong foundational understanding of blockchain technology and its applications. By earning this certification, candidates prove their readiness to engage in blockchain-related projects, addressing the growing need for skilled talent in this transformative sector.

To qualify for the Blockchain+ Certification, candidates must complete the following courses:

  • Web3 Foundations: Understanding the fundamentals of decentralized networks and how they are changing the digital landscape.
  • Blockchain Foundations: A comprehensive introduction to blockchain technology, its structure, and potential uses.
  • Bitcoin: Past, Present, and Future: A deep dive into the history of Bitcoin, its evolution, and its role in the current financial ecosystem.
  • Blockchain Development Decision: Learning how to make informed decisions regarding blockchain development, tools, and frameworks.

Following the completion of these courses, candidates are required to take an AI Proctored assessment to earn their certification. This rigorous assessment ensures that certified developers have the practical understanding and foundational skills needed to thrive in the blockchain development community.

Bryant Nielson, CEO of the Web3 Certification Board Inc., highlighted the significance of this certification, stating, “The Blockchain+ Certification is an essential credential for any developer looking to establish themselves in the blockchain industry. By completing this program, developers can demonstrate to employers that they have the foundational knowledge required to work on cutting-edge blockchain projects and join a dynamic and rapidly growing field.”

The Blockchain+ Certification underscores the Web3 Certification Board’s commitment to fostering talent within the blockchain ecosystem. With blockchain development gaining traction across industries, the Blockchain+ Certification serves as a trusted benchmark for employers looking to hire developers with verified foundational expertise.

For more information on the Blockchain+ Certification, please visit w3cb.org.


About Web3 Certification Board Inc. The Web3 Certification Board Inc. (W3CB) is dedicated to setting standards for blockchain and Web3 education. Through rigorous certifications, online courses, and community-driven initiatives, W3CB empowers professionals across industries to thrive in the blockchain and decentralized technology landscape.

 

FOR IMMEDIATE RELEASE
Contact: Web3 Certification Board Inc.
Email: info@w3cb.org
Website: w3cb.org

Web3 Certification Board Launches Web3+ Certification to Meet the Growing Demands of the Digital Workforce

Washington, D.C., September 9, 2023 – The Web3 Certification Board Inc. (W3CB) is thrilled to announce the launch of its Web3+ Certification, designed specifically to prepare individuals for key roles in Web3 organizations. As the industry for blockchain and decentralized technologies rapidly expands, employers are increasingly seeking candidates with validated foundational knowledge of Web3. The Web3+ Certification is set to bridge that gap by ensuring that certified professionals are equipped with essential skills and insights to succeed in the evolving digital landscape.

The Web3+ Certification offers substantial value to employers by verifying candidates’ understanding of the most critical components of the Web3 ecosystem. This certification helps hiring organizations identify talent that is prepared to navigate and contribute effectively to the decentralized future.

To qualify for the Web3+ Certification, candidates must complete the following comprehensive courses:

  • Web3 Foundations: Understanding the fundamentals of Web3 technologies, decentralized networks, and their potential impact.
  • Blockchain Foundations: Covering the basics of blockchain technology, its architecture, and its diverse applications.
  • Data Protection Regulation: GDPR, CPRA/CCPA: Learning key data protection regulations and ensuring compliance in the decentralized digital economy.
  • AI Essentials: Gaining an understanding of artificial intelligence and its intersections with Web3 technologies.

Upon completing the coursework, candidates must take a rigorous 100-question exam, requiring a 70% pass rate to achieve certification. This examination process ensures that certified individuals have the competence and readiness to contribute meaningfully to Web3-focused projects and initiatives.

Bryant Nielson, CEO of the Web3 Certification Board Inc., emphasized the strategic advantage of this certification, stating, “The Web3+ Certification is not just about recognizing an individual’s knowledge—it’s about providing organizations with a clear benchmark for hiring talent ready to thrive in Web3 environments. Employers can be confident that individuals with this certification possess a robust foundation in blockchain, data regulation, and the essential skills required for today’s digital economy.”

The launch of the Web3+ Certification reinforces the Web3 Certification Board’s commitment to equipping the workforce of the future with the skills needed to navigate and succeed in a decentralized world. As organizations strive to innovate, adopting blockchain, AI, and decentralized technologies, the need for skilled, certified professionals has never been greater.

For more information on the Web3+ Certification, please visit w3cb.org


About Web3 Certification Board Inc. The Web3 Certification Board Inc. (W3CB) is dedicated to setting standards for blockchain and Web3 education. Through rigorous certifications, online courses, and community-driven initiatives, W3CB empowers professionals across industries to thrive in the blockchain and decentralized technology landscape.

 

The Web3 Certification Board regularly reviews blockchain certifications to ensure they stay relevant, and technically accurate, and assess the skills needed to thrive in the decentralized world. Reviews guarantee certifications evaluate the right abilities for blockchain roles, prioritizing key skills. While comprehensive role learning exceeds exam coverage, prioritization allows valid, reliable measurement.

The Board reviews exam objectives every two months, revising, removing, or occasionally adding as needed. Annually, the job task analysis defining critical knowledge, skills, and abilities is refreshed. Most changes reflect role evolution, integrated through routine updates clearly marked on exam pages. As certifications remain personal, individuals must proactively check for coming changes.

Sometimes, larger job role revolutions necessitate new exam numbers, alerting significant updates requiring adapted preparation. The Board provides a 90-day overlap, letting individuals choose to take old or new versions. After 90 days, expired exams retire permanently.

Depending on changes, the Board may split expanded exams or consolidate redundant ones into accurately assessed, streamlined certifications. New exam numbers again indicate beta tests, gathering data to finalize quality questions.

Rarely, name changes to certifications or exams better convey evolved job roles. Updates appear on transcripts.

If a role loses relevance, the Board retires certifications, typically replacing them with more valuable alternatives. 90+ days notice allows completion; after retirement, exams cannot be taken or renewed.

Name changes to certifications generally do not accompany new exam numbers. If a role expands, individuals can take old or new exams based on current or updated skills sought. Self-paced content and training is updated to align within seven to 30 days.

Beta exams pilot test new questions for quality prior to finalization, using data and feedback to ensure validity. As roles evolve quickly, new exams often require new questions to assess new skills.

The Board continuously updates pages with coming certification and exam changes. Please check frequently and contact us with any questions!

The W3CB understands that traveling to a test center may not be an option for all certification candidates during these times. For those new to online proctored exams, the experience may seem daunting, but it can actually be far less stressful than traveling to a test center if you are prepared. Follow these tips from the W3CB to maximize your likelihood of a smooth exam delivery:

Watch the video on the W3CB website explaining online exams and follow the provided tips and tricks. Meeting all requirements is critical for exam security and your testing experience.

Run the system test from the computer and location you’ll use for the actual exam. This verifies your setup meets requirements. Many issues arise when candidates don’t do this. Test at least 24 hours before your exam in case you need to reschedule.

Understand the rules. You cannot have food, drinks (except water), papers, books, phones, etc. on your desk. You cannot leave your desk at any time. Accommodations for special circumstances may be requested. While strict, these rules mimic test center conditions.

After identity verification and room scan, follow the onscreen prompts to begin your exam. Surprisingly, many candidates miss this step!

The W3CB aims to ensure exam integrity and security in an uncontrolled home environment, just as in test centers. Required steps and rules maintain equal rigor for all candidates. Undermining certification integrity negatively impacts all credential holders.

Run the system test from the exact computer and location you’ll use for the exam. This is the most critical preparation step! Don’t schedule until you pass.

Web3 Certifications are developed by a dedicated team of subject matter experts at the Web3 Certification Board. The Board’s psychometrician ensures the processes used to evaluate candidates are measuring the right skills and abilities. The psychometrician partners with the product manager to optimize and enhance the certification program, analyzing pain points and competitive offerings to improve the exam experience.

The Board creates exams starting with a job task analysis where experts identify the most critical skills for a blockchain role. These skills are then rated by a larger group of experts on importance and frequency. The top 20-30 skills become the exam blueprint the psychometrician uses to determine the number of questions per skill. Subject matter experts reference their experiences and common mistakes when writing relevant questions with plausible distractors.

Given the speed of change in blockchain technology, the Board’s exam creation process from job analysis to beta exam release takes about 15 weeks. This allows the Board to stay current and test the skills needed right now. Exams are updated every two months, with changes provided on the exam page 30 days in advance.

When taking an exam, the Board recommends reading the introduction explaining the format and instructions for each section carefully. Providing feedback on questions by marking for comment is encouraged, especially regarding technical accuracy rather than just typos.

With businesses digitizing operations, blockchain professionals play a key role in leveraging optimal technical solutions. The Web3 Certification Board’s credentials demonstrate an up-to-date understanding of features and skill-applying concepts. For those looking to begin a blockchain career, the Board recommends aligning training and certifications to in-demand jobs to stand out. Starting with fundamentals builds core knowledge before pursuing role-based certifications. The Board’s self-paced online learning through Web3 Learn provides free resources to develop skills at your own pace.

The Web3 Certification Board aims to make certifications valuable for blockchain career goals. The team is here to help individuals and businesses prepare for success in this emerging field.

The Allure of Quick Completions vs. The Value of Quality Certifications:

In the 1972, Stanford researcher Walter Mischel conducted a famous experiment known as the “marshmallow test.” In it, children were given a marshmallow and told they could either eat it right away or wait 15 minutes and receive an additional marshmallow as a reward for their patience. The results showed that children able to delay gratification and wait for the larger reward tended to have better life outcomes down the road.

This iconic study highlights an important concept that applies to education and career development – the value of resisting the temptation of quick rewards in favor of pursuits that may take longer, but reap bigger benefits over time.

Consider the common dilemma faced by aspiring professionals today. On one hand, there are abundant online courses that promise completion certificates after just a few short hours or days. On the other hand, respected certification programs deliver more thorough, rigorous training, but require weeks or months of concentrated study to complete.

When faced with this choice, it’s tempting to opt for the quick hit of achievement and satisfaction from breezing through a short online course. But like the marshmallow test, delaying immediate gratification and investing time into a quality certification program often pays off down the road in several key ways:

Deeper Expertise

Certification programs rigorously cover all aspects of a skill or field. This helps certified professionals develop mastery grounded in comprehensive knowledge. In contrast, short online courses often provide high-level overviews without going into depth. Certifications lead to expertise, while course completions suggest basic familiarity.

Stronger Credentials

Certifications from respected institutions carry significant weight and credibility with employers. They indicate holders have met high standards and possess skills that align with industry needs. Generic course completion certificates simply show basic participation, but don’t signal meaningful capabilities.

Career Advancement

Studies show those with certifications earn higher salaries and are more likely to be promoted than non-certified peers. Investing in quality certifications pays off in the form of better job opportunities, higher pay and greater earning potential over a career.

Ongoing Relevance

Whereas course completion has a limited shelf life, certifications remain meaningful credentials for years after they are earned. Certified professionals demonstrate an ongoing commitment to their field versus chasing after whatever is newest or trendiest.

Networking Opportunities

Quality certification programs provide access to networks of like-minded professionals, instructors, and alumni. These contacts can be invaluable for career development through mentorships, collaborations, and new opportunities.

Satisfaction in Achievement

Earning a certification requires focus, determination and sacrifice. But surmounting challenges to meet high standards leads to immense satisfaction and pride. Quick course completions provide fleeting rewards, while certifications bring lasting fulfillment.

When faced with the temptation of easy completions versus meaningful certifications that take time, remember the marshmallow test. Resist short-term gratification in favor of pursuits that build real skills and knowledge.

Here are some additional tips for maximizing the value of certification:

  • Research which certifications are most respected and recommended within your industry. Look for programs aligned with industry skill standards.
  • Be selective – a few meaningful certifications from reputable sources are more valuable than a laundry list of unfamiliar ones.
  • Consider stacking certifications, such as getting foundational ones first before advancing to higher levels. Plan a progression.
  • Complement certifications with real-world experience. Apply your learning wherever possible.
  • Maintain certifications by completing any required continuing education. Renew them when needed.
  • Promote your certifications on your resume, website and other materials. Also display certifications professionally in your office.

Quality certifications require dedication but deliver immense rewards for those willing to invest the necessary time and effort. Like the children who waited patiently for two marshmallows, the payoffs of rigorous certifications are sweeter for those able to delay quick fixes in favor of meaningful accomplishments that create long-term value. Patience and discipline do pay off when it comes to building expertise and career success.

Developing a professional certification program requires an in-depth understanding of the target role. Job task analysis (JTA) provides a rigorous process to gather this insight. Conducting a detailed JTA lays the groundwork for certification that accurately reflects job requirements.

What is Job Task Analysis?

JTA is a systematic methodology to capture the nitty-gritty details of a job. It identifies the discrete knowledge, skills, abilities, and tasks required for competent performance. JTA goes beyond typical job descriptions to drill down to specifics through tools like interviews, surveys, observation, and focus groups.

The in-depth understanding gained from JTA serves as the blueprint for developing certification exams, training, and credentialing requirements.

Connecting JTA to Certification

Certification validates that individuals possess the competencies required for a profession. JTA helps shape certification by:

  • Defining the performance domains. JTA details the capabilities and underlying knowledge mandatory for competent practice. Certification is built around assessing these core domains.
  • Determining appropriate prerequisites. JTA reveals baseline education, training, and experience needed prior to certification. These prerequisites become requirements.
  • Developing the exam. The task list provides source material for relevant exam questions. JTA links test questions directly to job duties.
  • Setting recertification requirements. JTA helps establish ongoing renewal requirements that promote continued competence.
  • Shaping curriculum. Training and test prep materials mirror the knowledge/skills from JTA. This sharpens exam readiness.

For example, a JTA for a medical device sales role may reveal negotiating with hospital procurement officials as a core duty. The certification exam would then accurately include questions on negotiation skills and hospital purchasing processes.

Conducting Effective Job Task Analysis

Follow best practices to ensure JTA yields a robust foundation for certification:

  • Assemble a panel. Include content experts, job incumbents, supervisors, educators, and association leaders to provide diverse input.
  • Employ multiple techniques. Use surveys, interviews, focus groups, observation, and documentation review for completeness.
  • Develop task and knowledge listings. Comprehensively catalog tasks, knowledge, skills, tools, and context required for competence.
  • Link tasks to importance and frequency. Rate the criticality and frequency of each task for relevance.
  • Review with the panel. Have the expert panel evaluate completeness and importance ratings.
  • Update regularly. Monitor role changes and refresh JTA data to keep certification current.

JTA for Meaningful Certification

Proper JTA informs certification that:

  • Aligns with actual job duties through relevant exam content.
  • Provides credibility through rigorous prerequisites and recertification rules.
  • Sharpens exam readiness via training reflecting required skills and knowledge.
  • Meets industry needs for qualified talent.

In essence, JTA helps ensure certifications provide true validation of readiness for a profession. Matching exams and requirements to core occupational demands promote merit and value. Both individuals and employers can be confident certificate holders possess validated competence for day-one job effectiveness.

The upfront effort to conduct job task analysis pays off through professional certification that accurately reflects “real world” skills. JTA provides the blueprint for exams, learning, and credentialing rules that match occupational needs. This strengthens the ability of certification to develop talent and demonstrate mastery.

Obtaining accreditation under the ISO 17024 standard and the ANSI model is a significant undertaking for any certifying body. It involves rigorous self-assessment, comprehensive documentation, and a thorough review by the accreditation body. Despite the complexity of the process, the end result – the ability to issue globally recognized certifications – makes it a worthwhile endeavor. This article will guide you through the key steps involved in achieving ISO 17024 and ANSI accreditation, highlighting the integral components of the process.

The ISO 17024 Accreditation Process

The journey to ISO 17024 accreditation begins with a detailed understanding of the standard’s requirements. These requirements cover various aspects of the certification process, including the development of certification schemes, examination procedures, and management systems. The essential steps of this process are as follows:

  1. Defining Certification Program Objectives: The organization must first define clear objectives for the certification program. These objectives should align with industry needs and be designed to evaluate the competence of the individuals being certified.
  2. Developing Certification Schemes: A certification scheme defines the knowledge, skills, or abilities to be assessed, along with the methods for evaluating these competencies. The organization needs to develop robust schemes that cover all essential competencies related to the certification.
  3. Implementing Procedures: The organization must establish procedures for granting, maintaining, renewing, and suspending or withdrawing certification. These procedures should align with the ISO 17024 requirements to ensure fairness, impartiality, and consistency.
  4. Establishing Examination Processes: The development and administration of examinations is a crucial component of the certification process. The organization needs to design exams that effectively assess the defined competencies, ensuring their reliability and validity. This also involves setting up procedures for administering the exams and managing exam results.
  5. Documentation and Internal Audit: The organization needs to document all its processes and conduct an internal audit to ensure compliance with ISO 17024. This audit will identify any gaps that need to be addressed before the formal accreditation process.
  6. Application and Accreditation Assessment: After preparing thoroughly and addressing any identified gaps, the organization can submit its application for ISO 17024 accreditation. This is followed by an assessment by the accreditation body, which includes a review of the submitted documentation and an on-site audit.

The ANSI Accreditation Process

The ANSI accreditation process is designed to ensure that certification bodies meet both U.S. requirements and the global standards set by ISO 17024. The key steps in the ANSI accreditation process are:

  1. Documentation Review: The certifying body needs to submit a self-assessment along with comprehensive documentation of its procedures, certification schemes, and management systems. ANSI reviews these documents to assess initial compliance with ISO 17024 and ANSI’s accreditation rules.
  2. On-Site Assessment: If the documentation review is successful, ANSI conducts an on-site assessment. This is an in-depth audit where the accreditation body evaluates the organization’s implementation of its documented procedures and practices.
  3. Decision on Accreditation: Once the on-site assessment is completed, the ANSI accreditation committee reviews the assessment report and makes a decision regarding accreditation.

In conclusion, while the journey to ISO 17024 and ANSI accreditation may seem daunting, it is an instrumental process that ensures the highest quality and global recognition of certifications. Through rigorous self-evaluation, thorough documentation, and a commitment to meeting global standards, certifying bodies can achieve this coveted accreditation, providing immense value to the professionals they certify.

For Immediate Release

Washington, D.C. – July 19, 2023 – The newly established Web3 Certification Board (W3CB) has appointed blockchain industry veteran Bryant Nielson as its first Chief Executive Officer. The W3CB is creating accredited certifications and standards for blockchain and related decentralized technologies.

“We could not have found a more qualified and dedicated leader than Bryant for the W3CB,” said a representative of the W3CB Board of Directors. “His pioneering work in blockchain training and education will help drive the success of our certification programs.” 

Nielson brings over a decade of experience across the public and private sectors of the blockchain industry. He currently serves as Director of Training for Bullish Global and was formerly Director of Training for Block.one. Nielson founded the first dedicated blockchain training company, The Blockchain Academy, in 2014.

“Universal, trusted certifications are critical as blockchain technology matures past the experimental stage,” said Nielson. “I’m excited to leverage my background to help the W3CB shape the future of blockchain certification and skills validation.”

The W3CB will develop certifications aligned with international standards and industry needs. Programs will start with foundational knowledge before expanding into specialized domains.

“Nielson’s leadership and expertise will give professionals, employers, and consumers confidence in the W3CB’s certifications,” said the Board representative. “We aim to close the global blockchain skills gap through rigorous, meaningful certifications.”

The W3CB is slated to release its first certifications in Q3 2023. 

 

About the Web3 Certification Board (W3CB)
More information can be found at www.w3cb.org 

The Web3 Certification Board (W3CB) is a non-profit organization established to develop rigorous, accredited certifications in blockchain technology and related decentralized systems. As blockchain adoption accelerates, demand has grown for trusted certification programs that validate expertise and capabilities in this specialized field. The W3CB was formed to create comprehensive, globally-consistent certifications aligned with international standards and industry needs.

Press Contact Disclaimer
press@w3cb.org 

The Web3 Certification Board (W3CB) accepts press inquiries regarding the organization, its certifications, and related matters. All statements and information provided by the W3CB’s press contacts are solely for informational purposes. This communication does not constitute investment, legal, or financial advice. W3CB press contacts cannot advise individuals on certification or career decisions. All certification and career decisions should be made independently with advice from appropriate licensed professionals. All business and contractual decisions are at the full discretion and responsibility of relevant stakeholders. The W3CB makes no warranties or guarantees, express or implied, related to any statements by its press contacts.